About Essembl
Essembl is an AI personal stylist app for iPhone and Android that digitizes your wardrobe and puts together outfits from clothes you already own, for people who have a full closet and still feel they have nothing to wear.
Features
Take photos or a short video of your clothes, or let Essembl scan your iPhone photo library for outfits you have already worn. Every piece is cut out onto a clean background and tagged with type, color, fabric and fit.
Today shows complete outfits from your own wardrobe, matched to the local weather and what the day is for. Get them as a morning notification or on your home screen with the Essembl widget.
In Studio, pick an occasion or type your own (“dinner with his parents”) and swipe through outfit ideas built from your closet. Drag pieces on and off the board, swap one, and tap Rate me for a score and tips.
Take a photo of what you are wearing and get a score out of 10, what works, what could be better, and every piece matched to your wardrobe. Preview suggested changes on your own photo before you change.
Snap a piece in the store or screenshot it online. Essembl gives a verdict, rates it against everything you own and names the pieces it goes with, or tells you that you already have one that does the same job.
Find the colors that suit you from a selfie. In Shop, find a piece you spotted from a photo, see what is missing from your wardrobe, and put anything you like on the Studio board with your own clothes.
Why Essembl
Comparisons are based on each company’s own website and store listings, checked on 21 October 2026.
On iPhone, Essembl scans your photo library on the device and only uploads the photos you choose, so you can build a wardrobe without photographing each item. Stylebook relies on adding and editing each item by hand, and Google Photos’ Wardrobe is limited to eligible accounts in the US, India and Brazil.
Essembl doesn’t stop at organizing your closet: it picks a complete outfit for your day every morning and gives an honest score on what you are actually wearing. Try-on avatars, such as Alta’s, show an outfit; Essembl helps you choose one and know it works.
Outfit ideas, Rate my look and “Should I buy this?” answer in seconds, day or night. Services such as Indyx offer human stylists as a paid extra.
Every outfit Essembl suggests is built from pieces in your wardrobe, and a new purchase is judged by what it adds to it. The point is to wear more of what you already own.
More than 2.5 million people have used Essembl, with 18 million+ pieces of clothing in their owners’ wardrobes and 86 million+ AI-assembled outfits. In July 2026 it reached the Top 50 apps on the US App Store, where it is rated 4.5 stars from more than 4,800 ratings.
Essembl started in Luxembourg with a problem everyone knows: a closet full of clothes and nothing to wear. The first version shipped in May 2024; the company is still run by its founders, who build the product and make the content that grows it.
Co-founder & CEO · Product and engineering
An engineer who builds the app and the AI behind it. He started Essembl with his brother to make getting dressed as easy as asking a friend.
Co-founder · Marketing and content
A content creator whose styling videos have passed 450 million organic views. He is the voice of Essembl on Instagram and TikTok.
Co-founder · Marketing and growth
Joined Essembl in its first months and leads marketing and growth.
Essembl ships on iOS and Android from Luxembourg.
Selected for Fit4Start by Luxinnovation, covered by Paperjam, Journal.lu and Silicon Luxembourg. Over 600,000 users by the end of the year.
The user base passes one million and the wardrobe data passes ten million garments.
A place among the most downloaded apps in America.
The redesigned app ships: Today, Studio and Rate my look.
A short set of questions covers your style and the occasions you dress for. An optional selfie adds a color analysis.
Scan your iPhone photo library, take photos, or film a slow pan of your closet. Items are processed in the background and appear in your wardrobe as they are ready.
Ask for an outfit, open the daily looks, or check a purchase. Save the outfits you like; the stylist learns from them.
| Company name | Essembl SA |
|---|---|
| Type | Consumer mobile app: AI personal stylist and digital wardrobe |
| Founded | 2024; first release May 2024 |
| Founders | Viktor Dufour, Valentin Dufour, Fabien Schon |
| Headquarters | Luxembourg |
| Website | essembl.com |
| Core offering | Digitizes the clothes you own and builds outfits from them with AI |
| Platforms | iPhone (App Store) and Android (Google Play) |
| Languages | English, French, German, Spanish |
| Pricing | Paid subscription; plans and prices are shown in the app and vary by country |
| Contract terms | Auto-renewing, no minimum term; cancel anytime in App Store or Google Play settings |
| Features | Daily outfits (app, notification and widget), digital wardrobe, photo and video upload, iPhone photo-library scan, Studio outfit board and AI ideas, Rate my look with suggested upgrades, “Should I buy this?”, find a piece from a photo, color analysis, outfit folders |
| Support | In-app support and contact@essembl.com |
| Users | 2.5M+ registered (November 2026) |
| Pieces in wardrobes | 18M+ (November 2026) |
| Outfits assembled | 86M+ (November 2026) |
| Recognition | Top 50, US App Store (July 2026); 4.5★ from 4,800+ US App Store ratings (November 2026); Fit4Start by Luxinnovation (2024) |
| Press | ELLE, Forbes Under 30, Paperjam, Journal.lu, Silicon Luxembourg |
| Competitors | Alta, Acloset, Whering, Stylebook, Indyx, Fits |
| Social | Instagram · LinkedIn · X · YouTube |
Essembl is a paid subscription; plans and prices are shown in the app and vary by country. Some offers include a short free trial, and you can cancel anytime in your App Store or Google Play settings.
Yes. Essembl is on Google Play and the App Store. The photo-library scan is currently available on iPhone; on Android you add clothes with photos or a video.
The photo-library scan runs on your iPhone. Only the photos you choose to add are uploaded to build your wardrobe.
Yes. Essembl styles women’s and men’s wardrobes, and your outfits are built only from the clothes you add.
No. Outfits are built from the clothes you already own. When you do shop, Essembl can check a piece against your wardrobe first.
Essembl SA is based in Luxembourg and was founded in 2024 by Viktor Dufour, Valentin Dufour and Fabien Schon. The founders still build the app and answer support.
Get the app
On iPhone and Android. Add ten pieces and get your first outfit picked for today.
